Chill by Will was born out of love for fitness in 2013. We set out to create activewear for a woman’s body with fit as our first priority. The brand received its start selling out of the back of a car after SoulCycle classes and can now be found in multi-door fitness studios, fashion boutiques and on premiere commerce sites.

Will lives inside all of us. It refers to the WILL to persevere, the WILL to be a warrior, the WILL to thrive.
It’s a mental choice we make, to move forward through adversity with deliberate desire and intention.

Chill BY Will is inspired by the everyday woman, athlete, mother, friend, and businesswoman who lives by her own WILL.
Our clothes are designed to fit and perform, from high intensity sport to everyday life.